Social Media

Tools to STAND OUT on Social Media as a New Entrepreneur — Olayinka Oladele Interview

This week on the Simmyideas Show, Chief Geek at Mobileraft Blog; Olayinka Oladele will go over the some top free social media monitoring tools for 2018! Olayinka shares some of her favorite tools for monitoring social media activity and staying ahead of the conversation with potential customers and audiences. We Apologize for the disturbing noise at the background.Social Media

Everyday, there are 2.5 billion people logging onto the Internet. If you’re looking to build your business, or expand an offline business, the Internet offers you an unlimited customer base. The opportunity to start from scratch, and reach an engaged audience is exciting.

Some Internet marketers have hurt the reputation of online entrepreneurs with hype and empty promises. They have given a bad rap to good business owners. Here are five ways you can differentiate yourself and build your business online. The importance of social media in business is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never before.


No, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.

READ ALSO: imthatBabs speaks on essential ingredients for Blogging + Make Money Online – The Simmyideas Show

Want to streamline your social media functions? Want to know more about your followers, your competition, and your customers? Want to attract more customers? Try a few of these tools.

1. Buzzsumo:

BuzzSumo is a tool that helps us work smarter to ensure we’re putting out top content that resonates with our audience.

The functionality is broken down as follows:

  • Find content that is most shared on social media channels – you can enter your own domain or another domain, and see what has been shared socially
  • Find influencers related to particular topics
  • Get alerts based on keywords, brand name, links, author name or domain
  • Track competitors and do an analysis based on their content.

2. Canva:

Canva is a graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.

Do you chomp at the bit to use design software? Unless design is your profession or hobby, our guess would be: not often. Those of us who aren’t graphically inclined (example: Yaara) shrink from the complications of Photoshop, and even simpler programs take more effort than we’re willing to expend. Those of us who design professionally (example: Erez) want powerful tools, but we’re not sorry to take shortcuts if the results look right. If you need to make beautiful posters, invitations, cards, website graphics, or even multiple-page presentations, Canva is a design service you’re going to want to use.

3. Hashtagify

Hashtags can be powerful online marketing elements. Research says that Tweets with 1 or more hashtags are 55% more likely to be retweeted. Hashtags can increase the effectiveness of your online marketing campaign, but only if they are chosen in the right way. The challenge is, there are too many of them out there.

4. Buffer

Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linkedin, as well as analyze their results and engage with their community. Buffer for Business is a solid social media management and publishing platform covering all the usual social platforms.

5. Hootsuite

Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

6. Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

7. SproutSocial

Sprout’s social media management tools can help you and your team monitor, respond, measure and collaborate to ensure smarter and faster communication.

With more and more businesses seeing the power of social media to market themselves, social media management tools such as Hootsuite and Sprout Social are being seen as vital. … One of the most famous (other than Hootsuite) is Sprout Social.


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